Free City x Gap most recent collab is giving us all the lazy Sunday feels all week long! This special collection launched in-store and online on April 4th and will be available for 7 weeks ( so hurry up)! But it’s not all just about bringing you the coolest lounge wear at Gap prices, 100% of the net profits from the collections ‘Artists Wanted’ t-shirt goes to to the SF MOMA, a nonprofit registered in the United States.
We chatted with Free City designer, Nina Garduno about her inspiration, her world and how to work her pieces into your everyday style.
- Tell me about this collaboration with GAP and how it benefits the kid’s art program with MOMO San Francisco.
Nina Garduno: We started the Artists Wanted donation t-shirt in 2005 with the idea to support art and artists. We have given these donations through the years to both large and small recipients.
This collaboration is very meaningful as we believe the reach and scope is even greater partnering with the Gap and MOMA SF. We are hoping to encourage awareness, to inspire the creative spirit in all of us, and to support kid’s programs in the arts.
- Where do you find your design inspiration
NG: Design inspiration comes from different places, but the core of it always stems from goodness, nature, and the human and natural creative force.
- How do you like to share your world?
NG: We like to share our world any way we can, but our favorite way is creating spaces for people to be inspired. We create environments which include sound, smell, touch, visual–all the senses. And the clothing becomes the souvenir of the experience.
- What are the must-have pieces of this collection?
NG: Definitely the HERO t-shirt which is a real collaboration of FREECITY and the Gap – it has a lot of historical and iconic designs from both FREECITY and the Gap. We really wanted to have this t-shirt feel and be the roots of both Gap and FREECITY.
- What is the meaning behind FREE CITY.
NG: FREECITY is a state of mind and it is a reminder that we can be anything and everything we want to be with no limitations. It means that we can be creatively unconventional and that all is possible.
- How do you wear/ style Free City + Gap pieces?
NG: I like to mix items in an unexpected combination that are of the individual. I encourage people to find themselves in the clothes and wear them in ways that express themselves in their own unique style.
If you’re in San Francisco celebrate FREE CITY x GAP launch with a pop-up shop in front of the landmark Flood Building, in San Francisco, at 870 Market Street for two weeks beginning on April 6th.