Like many things that have changed in a post-pandemic world, so has luxury fashion and shopping. Already hard-to-get items have since become even harder to find, while social media creates an instant demand for the hottest items and it seems like things are impossible to find. That’s where Jennifer Nisan and her company Front Row Live come in. What started in 2019 as a fun IG account for a busy, young mom of four to share her favorite fashion pieces and inspiration with the world has turned into a THRIVING international fashion sourcing concierge. Serving as a matchmaker between sought-after exclusive, and hard-to-find items and the shoppers who want them, Nisan navigates the global luxury industry by leveraging her extremely close relationships on both sides, and sourcing items before they are even available, and she does it all from an iPhone.
Nisan has sourced for celebrities like Shay Mitchell, Cara Delevingne, Dorothy Wang, and Annabelle Dexter-Jones who all found her via social media, but treats every client like her best friend. “All my clients are family,” says Nisan.
This also applies to retail associates and the relationships that Nisan makes and maintains all around the world are a huge contributor to her success. She’s willing to jump through hoops for clients, and always make it happen, no request is too small or too far-fetched and she has sourced everything from UGG platform boots to a Dior baby stroller to a $20k Chanel evening gown.
One browse on Front Row Live’s IG showcases the newest and rarest items available from Alaia ballet flats to Chanel Coco Beach bags and raffia bucket hats, and if you see something you like – move quickly, Chanel pieces are Nisan’s top requested items and they (along with everything else) sell FAST.
To stay up to date and find something special for yourself, follow Front Row Live on IG @frontrowlive
