Following the global success of the Casablanca & New Balance 327; the brands first collaboration we see the relationship continue to progress forward in the form of the highly anticipated XC-72 model.
Having its first debut during Casablanca’s AW21 film “Grand Prix,” the brand gave its first glimpse and set the scene for the radical new design direction of the XC-72. These colorways were inspired by world-class luxury car design, reminiscent of the rows of exotic cars seen decorating Monaco’s winding roads.
“From when we first started working on the collaboration, we dubbed it the “sports car for your feet” as it evokes that feeling of when you first saw a luxury car as a child, you knew it was a car.. but it was different to any car you’d seen before, it’s a feeling, a sense of wonder, designed to perform, designed to be special.”- Charaf Tajer & Steve Grimes, Casablanca’s Creative Director & Art Director
The XC-72’s sleek body shape, sat on top of the unique split sole unit, creates a new revelation for New Balance design, 3 separate outsole tread patterns, inspired by heritage New Balance models, come together to create a progressively new aesthetic inspired by the past.
Initially being offered in 2 distinct color-ways: the orange & green combined with tonal white and grey accents is a direct reference and homage to the brands already iconic initial sneaker launch. The second sees a bold combination of red and yellow contrasted against white and black accents, the colors further inspire a connection to luxury sports cars, the black outsole unit reminiscent of racing tires.
The limited-edition collaboration, will launch on Casablanca and New Balance’s sites, and selected retailers globally, and will undoubtedly be a prized collector’s item
For Further Information:
Michael Dale | Michael.Dale@purplepr.com
Andrew Ceciliato | Andrew.Ceciliato@purplepr.com
Sarah Wood | Sarah.Wood@purplepr.com