Over the past six years makeup junkies everywhere have flocked to Urban Decay for the latest and greatest in nude shades. Covering all corners of the neutral spectrum, Urban Decay’s Naked palettes have proved to be the most versatile eyeshadow palettes out there, brining in a cult following of celebrities, makeup artists and everyday babes who just want their smoky eyes to be on point.
The end of September marked the launch of the latest Naked Palette: Ultimate Basics, which means one thing: it’s one more palette that’s an absolute must-have in every makeup junkie’s vanity.
Since we’ve now been blessed with seven Naked palettes over the past six years, we thought it was only right to have a little history lesson on the fan-fave brand that’s changed eye makeup forever.
2010: Urban Decay Naked Palette ($54)
The very first palette to launch and subsequently hurl all the beauty addicts of the world into an all out Urban Decay Naked obsession, was this set of 12 full-size eyeshadows ranging across neutral, matte and metallic earth tones. What draws makeup lovers in even more is the full-size eyeshadow brush that accompanies the palette. The brush is such a hit because Urban Decay has always been synonymous with grade A signature synthetic brushes that make eye shadow application a cinch for even the most inexperienced user.
To this day, the original Naked palette continues to be a hit while being recommended by 99% of users and earning a 4.9 our of 5 star-rating on the Urban Decay site. What this really means is that if you don’t have this wonder palette in your vanity yet, it’s about time you make the unregrettable purchase.
2012: Urban Decay Naked 2 Palette ($54)
Urban Decay is one of those brands that really cares about what their consumers want. So when makeup junkies across the world united in demanding more Naked after the launch of their first hit, they delivered. The Naked 2 Palette incorporates both shimmering and matte hues to bring your natural look to life. Whether you’re looking for a sultry neutral look or a dramatic earth-toned smoky eye, this palette has you covered.
2012: Urban Decay Naked Basics Palette ($29)
For all the makeup lovers who wanted plain and simple matte, once again, UD delivered. As their first ever all matte palette, the launch of this range of six gorgeously neutral shades was a hit in an instant. Whether you want to contour, line or highlight, these unique luxe finish shades make it more than possible.
What’s more, since this is the smallest of the Naked palettes, it’s perfect for travel and everyday tag along use.
2014: Urban Decay Naked 3 Palette ($54)
When the Naked 3 Palette launched, beauty lovers took to the Internet to rejoice. The 12 never-before-seen shades that launched in this palette made creating an ethereal rose-toned natural look a piece of cake. From ultra smooth mattes, gorgeous petals and glimmering metallics, to this day the Naked 3 gives makeup artists–amatures and professionals alike–12 beautiful ways to get Naked.
2014: Urban Decay Naked Basics 2 Palette ($29)
Since people are basically never satisfied and forever reaching for more, Urban Decay did what they could to satisfy the hunger for more neutral shades. This palette launched as the first Basics’ cooler hued cousin, fit to perfectly complement the Naked 2 Palette. The taupe-hued neutrals work for everyone from cool skin tones to olive complexions to darker skin.
2015: Urban Decay Naked Smoky Palette ($54)
Smoky eyes have been having a moment for quite some time now so it was only natural for Urban Decay to create a Naked rendition to help make bringing the look to life a tad easier. Loaded with all the essential smoky shades beauty lovers could ever hope for, the Naked Smoky Palette offers a dozen sultry, smoky neutrals, with nine never-seen-before shades. And since the signature brush is once again included in this palette, swooshing the shades onto lids for the perfect smoky eye is easier than ever.
2016: Urban Decay Naked Ultimate Basics Palette ($54)
By 2016 it was pretty clear to beauty junkies worldwide that nothing could ever compare to the Urban Decay naked palettes when it comes to bringing an #IWokeUpLikethis natural look to life. And since there’s only one Naked, UD accepted responsibility for creating addicts worldwide and once again created an ultimate palette fix. This time, UD changed it up a bit and veered away from their signature rectangle look in favor of a sleek square palette filled with 12 all-new neutral shades. Encompassing shades ranging from cool to warm, this brand new Naked palette is perfect for contoured all matte looks or pairing with any of the other Naked palettes that you already have in your vanity.
Long story short, Urban Decay just gets it. So, if in the midst of this natural beauty trend we’re experiencing here in 2016 you’re looking to look better naked, you know what to do.