This month marks the launch of super talented tattoo artist Kat Von D’s newest high performance beauty line: The Lock-It Collection. Think: full coverage, high pigment formulas that deliver a flawless complexion with 24 hour wear. From foundation and concealer to setting powder and brushes, KVD’s latest launch will be nothing short of your newest obsession.
The Lock-It Collection:
No matter how you apply this full coverage foundation, your skin will be left so smooth and hydrated even you’ll have to double-take. Available in 13 different shades, this perfectly pigmented product is suitable for anyone and everyone.
Kat Von D Beauty Lock-It Concealer Crème ($26)
Looking for a crease-proof finish? This ultra-nourishing Hydra-Boost Complex infused concealer is just what you’re looking for to brighten up your look.
The same way you need to prime and set paint, you need to do the same for your face, too. Be sure to pick up this mattifying setting powder to get a selfie-ready finish with the help of its delicate mica powders and Micro-Blurring Technology.
Kat Von D Beauty Lock-It Makeup Brushes ($24 – $38)
When you’re paying for quality makeup, it just makes sense to apply it with quality brushes. Case and point. Choose from KVD’s Lock-It Edge Foundation, Lock-It Edge Concealer, Lock-It Setting Powder and Lock-It Precision Powder brushes for a truly flawless application.
And if you really want to go all out, check out a couple more KVD cult-faves for a look that’s sure to stop them in their tracks.
Pucker up with one of KVD’s super pigmented, iconic formulas. The Color Cushion Technology provides all day wear with just one swipe.
#WingsOnFleek with this high-pigment, waterproof liner that’s ready for any occasion.
KVD knows a thing or two about contouring and when it comes to her complexions, two things stand true: Keep it matte, keep it chic.