If you already love online shopping, like I do, what could be better than buying diamonds online? With more time to research your purchases and less salesperson pressure, it’s no surprise that many brands sell more diamonds, engagement rings and custom pieces online than in store even with the higher price point. We talked to Brian Gavin of Brian Gavin Diamonds to get the scoop on how to come out on the winning end of an online diamond purchase.
Nidhi Mohan: What are the guidelines to buying diamonds online?
Brian Gavin: Research and understand qualities of a diamond, such as super ideal proportions and what can affect your diamond’s maximum light return and sparkle factor. Diamond blogs, diamond education portals, and online tutorials are great resources to help you know what to look for. When comparing diamond brands, do your research and look at the details each diamond vendor provides. The most trusted vendors give diamond grading details for every diamond, which are complete with light performance images, high-resolution videos, and images that show the diamond’s degree of optical symmetry and estimate the volume of light return and sparkle factor. Also, buy diamonds that are specifically made for the company’s brand and hold its standards. The brands who make a promise to personally select, inspect and report their diamonds can ensure each product delivers the brand’s promise. Also lastly, look to the digital customer service features as a direct resource for your questions. Take advantage of the live chat features, contact forms and customer helplines.
NM : What is your most popular product?
BG: We specialize in diamond engagement rings. In the past 12 months – besides for Custom Engagement Rings and Custom Wedding Bands- our top 5 most popular catalog products are: Classic Martini Earrings, Four Prong Solitaire, Tapered Classic Style Half Round Solitaire, Six Prong Solitaire, Classic Style Half Round Solitaire. As for diamonds, our Signature Round Hearts and Arrows is our top seller.