Maurice Lacroix: Paris Haute Couture Fashion Week 2020

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The many similarities of fashion and watchmaking are no longer to be contrasted in the modern world. Each have their own set of unique and complex manufacturings but both intertwine in their own artistic expressions. During an extraordinary event bringing together VIPs, friends of the brand, and the international media, Maurice Lacroix celebrated his own line of watches in the center of Paris couture week along with Adeline Ziliox. Ziliox is a designer and friend of the Maurice Lacroix’s brand, and she recently played a part in the official fashion calendar and presented her new ‘Sources of Life’ collection. This was a collection in which the influence of the designer was the source of life, a meeting of the planet’s elements and the inexhaustible source inside all of us. Intricate embroidery that designed colorful emotional landscapes played a role in the collection as well as the transparency of the fabrics to illustrate the flow of life. The eighteenth-century-style of the private mansion Le Marois in Paris showcased each model walking down the catwalk clothed in stunning pieces with original designs by Maurice Lacroix decorated on their wrists.

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This beautiful event was followed by a cocktail where the guests had the opportunity to dig deeper and have the ability to discover new products. In center-stage, the woman with the launch of the stunning masterpiece Embrace. The watch portrays a mixture of artistic expression and technical innovations due to its retrograde calendar, an atypical small second display, and the beautiful artistic statements made from Lacroix. This technology puts a spin on two lovers twirling around, symbolizing the many ups and downs of every love relationship, while sustaining an undivided relationship due to an everlasting embrace. The models are accessible in two versions: one with a blue aventurine dial and the other with a white mother-of-pearl dial, enhanced by the light radiation of the small second indicator. The Fiaba line was also in center-stage with the new Fiaba Moonphase. This technology combines functionality, glamour, and elegance. It also features a moon phase indicator, a dial set with diamonds and a vast sum of details that will delight every audience, including the most aesthete. This model is available in three versions, including a two-tone watch. A pair of novelties for a multitude of possibilities since through these two models, each woman will find the watch that mirrors her own identity beautifully.

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