The launch event was held at a lavish Beverly Hills estate on October 12, 2017, supermodel Alessandra Ambrosio (wearing Alexander Gauthier), and co-hosted by brand developer and celebrity hair colorist Denis de Souza, global brand educator and celebrity hairstylist Dan Sharpand supermodel Erin Heatherton. Guests, including Brazilian music artist Claudia Leitte along with an array of beauty influencers such as Candy Washington and Kira Nasrat, enjoyed a festive poolside soiree complete with an engaging Brazilian dance performance, golden painted dancers, customized hair stations for guests to experience the MARAJÓ product, dj music by Caroline D’Amore, gold embellished champagne and specialty cocktails by House of Carbonadi.
“It was such an exciting evening celebrating the launch of Marajo, complete with an incredible Brazilian inspired dance performance. I really love the product, especially how soft and healthy it makes my hair feel, and can’t wait for everyone to try it.” – Alessandra Ambrosio, Brand Spokesperson
The MARAJÓ™ brand line, is made with the hydrating, restorative Pracaxi Oil extract found in Alessandra’s native country of Brazil, specifically in the Amazon off of the coast. MARAJÓ, Ambrosio’s “go-to” for hair care, is set to revolutionize the industry.
Users of the innovative new hair products will experience salon-like results from MARAJÓ’s simple 2-step regimen. The Nourishing Cleansing Crème refreshes as it fortifies and hydrates hair, while the Deep Treatment Butter works to help restore, protect and add vitality while not weighing hair down.
ABOUT THE MARAJÓ™ HAIR CARE BRAND:
Brazil, the epicenter of beauty, is the inspiration for MARAJÓ hair care. MARAJÓ is the largest freshwater island in the world found off the coast of Brazil in the heart of the Amazon. It’s secret is the Pracaxai Nut Oil that for centuries has been praised for its remarkable soothing and healing properties. Now, it’s the key ingredient in our formulas that in two simple steps refresh and restore the look of your hair. Marajo will make you love your hair again. Find out more at Marajo.com (@MarajoHair @AlessandraAmbrosio)
WHY IT WORKS
The miracle oil from Brazil, legendary for its natural healing benefits, is derived from the Pracaxi Nut which grows on the island of Marajo. It contains the building blocks for hair that looks healthier. Nourishing Cleansing Creme with Pracaxi Oil extract gently removes oil and dirt, and also fights frizz, breakage and improves the look of split ends. The next step is the Deep Treatment Butter with Pracaxi Oil extract, which seals and hydrates the cuticle, to help restore hair’s shine, body and bounce.
THE PRODUCTS
The MARAJÓ product line, consisting of a Nourishing Cleansing Creme, Deep Treatment Butter, 3-in-1 Finishing Spray, Anti-Frizz Smoothing Serum, and Blow Out Styling Creme, will be available individually or as packaged kits (Essentials or Deluxe) and ranges in price from $18.00 – $44.00. Products will be available at www.marajo.com, Sephora, and QVC.
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