In an industry often driven by trends, Dr. Olha Maikina stands out for her unwavering belief in truth, science, and human connection. The founder of Zemits, a global aesthetics company trusted by professionals worldwide, Dr. Maikina, is transforming beauty from the inside out.
Her brand is built on a powerful idea: that beauty should honor the body’s natural intelligence, not override it.
“I wanted to build a brand estheticians could trust not only because it ‘works,’ but because it’s rooted in science, safety, and integrity,” Dr. Maikina tells Gurus Magazine. “Even today, every new technology and treatment protocol we create goes through the same filter: is this safe, effective, and does it truly serve both the professional and the client long-term?”
That philosophy has guided Zemits from humble beginnings to global recognition. Long before it reached consumers, the brand earned credibility among licensed estheticians—the professionals who interact with our skin, our stories, and our self-image every day.
“Estheticians are the real gatekeepers of beauty and wellness,” she explains. “They’re face-to-face with clients every single day. If they don’t believe in a technology, it simply won’t last.”
By listening to these professionals, Dr. Maikina created not just tools, but trust. Zemits’ HydroDiamond Technology, for example, emerged directly from conversations with estheticians seeking effective treatments that wouldn’t require constant spending on consumables.
“We’re not interested in chasing trends,” she adds. “We’re here to create real tools, with real science, for real people.”
For Dr. Maikina, each partnership with a professional carries personal meaning.
“When experts choose Zemits, it feels like the biggest validation. These are my peers, people who understand skin, technology, and results. Knowing we’re making their work easier and elevating client care is the greatest reward.”
Now, as Zemits bridges the gap between professional and personal care, she remains steadfast in her values.
“Our main clients are always professionals,” she emphasizes. “Nothing replaces the touch and knowledge of a licensed esthetician. That’s exactly what makes Zemits special: consumers experience our brand through passionate professional hands.”
Balancing her life as a scientist, entrepreneur, and mother of three, Dr. Maikina has learned to see growth as a journey, not a destination.
“This journey is my everyday reminder to enjoy the process, to take challenges as opportunities, and to notice new skills developing in me I never imagined I was capable of,” she reflects.
Earlier this month, on October 12, Dr. Maikina was celebrated at the 2nd Annual Gurus Awards as Beauty Entrepreneur of the Year, presented by Gretchen Rossi. The honor, she says, symbolizes more than success—it’s a reminder of what’s possible when passion and purpose unite.
“You don’t have to fit into anyone else’s mold. You can be a mother, an immigrant, a scientist, a dreamer, and still create something global,” she says. “You don’t have to choose between family and ambition, or between science and creativity. You can have both, and when you do, you create something truly powerful.”
As she reflects on that milestone, Dr. Maikina’s story continues to inspire women and innovators alike—a testament to how purpose and perseverance can redefine both business and beauty.
