Robbins Brothers Fine Jewelers Returns Home: A Century of Craftsmanship Meets a New Era of Connection

Before companies like Amazon and Starbucks became the giants they are today, Robbins Brothers Fine Jewelers began with a single location in Seattle, and a desire to treat their customers like family. It was in Pasadena where the brand first planted its California roots. Now almost seventy years later, Robbins Brothers will celebrate over a century of legacy with a new prototype showroom on Colorado Boulevard, thus bringing its story full circle. 

This November, the renowned fine jeweler will debut its majestic new state-of-the-art showroom in the historic Playhouse District. Likened to Paris’ Versailles, the historic building retains its original opulence with 30-foot coffered ceilings, exquisite chandeliers, and muraled walls painted by American Impressionist painter, Alson S. Clark. More than a fine jewelry showroom, the 14^th in the Robbins Brothers family of locations, the space itself is a sight to behold for museumgoers and architecture afficionados. A new chapter is unfolding for this gem of a landmark, which will play a significant role in how Robbins Brothers crafts resonant and evocative in-store experiences. 

From private diamond-viewing suites and a hospitality lounge to an in-house master jewelers’ studio for bespoke customizations, heirloom restoration and repairs, the showroom embodies the brand’s approach to creating connection through craft. What was once a bank vault has now been transformed into an intimate event space, symbolizing how they will continue to build community while honoring the landmark’s storied past. 

With a focus on collaboration and community, the space will also play host to other local vendors and businesses for pop-up activations, reflecting the brand’s commitment to becoming a true partner in the city. With many residents and businesses still healing from the wounds of the recent fires, being able to come together and show support for those who are recovering is of the utmost importance. Heirloom jewelry restoration and customization is one of the many ways Robbins Brothers intends to help those who have lost irreplaceable items. 

Beyond its bespoke designer jewelry and watches, Robbins Brothers is widely recognized as a leader in diamonds, engagement rings, and wedding bands. Only one in ten diamonds meets their rigorous standards, ensuring every piece is hand-selected with exceptional care. Known for meticulous craftsmanship, best-in-class warranties, and unmatched service, the brand’s legacy endures—trusted for life’s everyday moments as well as its most unforgettable milestones. With more than a century of expertise, Robbins Brothers remains steadfast in its belief that exceptional service and craftsmanship never go out of style. 

While in Pasadena, stop by the stunning new Robbins Brothers showroom at 587 E. Colorado Blvd. Opened on October 17, this dazzling new destination will soon host a week-long Grand Opening celebration—beginning with its main event on Saturday, November 15 from 10am – 1pm, and continuing with sparkling surprises throughout the week, November 15–21. On Saturday, guests can enjoy live music and DJ sets, roaming magicians, champagne, and glittering giveaways at a celebration as radiant as the jewelry itself. To learn more about Robbins Brothers, visit: https://www.robbinsbrothers.com/pasadena and follow them on Instagram @robbinsbrothers and TikTok @robbinsbrothersjewelers.