In the world of international pageantry, dominance has long been associated with nations like Brazil, Spain, and the Philippines. But in recent years, a new name has emerged on the global stage: TAMM Agency, founded by Joselli Rojas, a Filipino-American visionary who has made it his mission to elevate American talent in male pageantry.
“This is about more than crowns,” Joselli explains. “It’s about opportunity. It’s about changing perceptions. It’s about showing the world what American talent can achieve.”
From Healthcare to Global Stages
Joselli’s path to pageantry was far from straightforward. His first taste of the runway came at 15 in the Philippines, where modeling captured his imagination. Yet family expectations led him into healthcare and nursing — a stable path that took priority over fashion.
But passion has a way of resurfacing. “The dream never left,” Joselli recalls. “Even when life took me in another direction.”
That dream roared back in 2020. Amid the pandemic, Joselli took the leap, reentering the fashion industry with renewed focus. By 2021, he was serving as National Pageantry Director and franchise holder, scouting Mr. USA candidates for international competitions. What began as an assignment evolved into a larger vision: to build a platform that could compete with the world’s best.
Launching TAMM Agency
In 2022, Joselli launched The Authority Productions and TAMM Agency. Within months, his first candidate placed second in Mr. United States. What followed was nothing short of remarkable.
Over the next three years, TAMM produced multiple global winners, including:
- Mister Cosmopolitan 2023 – Blake Johnston, USA
- Man of the Year 2023 – Dereck Gimenes, Brazil
- Great Man of the Universe 2023 – Joao Emiliao, Brazil
- Man of the World 2025 – Juul Missiean, Spain
- Manhunt International 2025 – Adonis Renaud, France
Additional placements in international competitions — from Top 10 finalists to runner-up spots — proved that TAMM was not a one-hit wonder but a consistent producer of world-class talent.
Building a Global Network
Unlike many agencies that focus narrowly on domestic markets, Joselli understood early that success required global infrastructure. Today, TAMM operates franchises in the U.S. and Spain and works through affiliated agencies in Dubai, Paris, and Milan. Beyond these hubs, TAMM has cultivated partnerships across Italy, Turkey, Brazil, France, China, India, and Thailand.
These connections aren’t just symbolic; they translate into contracts, exposure, and pathways for American models to break into markets where pageantry enjoys elite status. For an aspiring contestant from the U.S., TAMM represents an unprecedented opportunity to access networks that were once out of reach.
Elevating the Brand of American Pageantry
In the U.S., male pageantry has often been overlooked, overshadowed by modeling, sports, or acting as career avenues. But internationally, it is a respected and celebrated pursuit. Joselli’s work through TAMM is closing that gap, proving that American contestants can compete — and win — at the same level as their global peers.
“In America, most aspiring talent walk into the TAMM agency dreaming of modeling — not pageants,” Joselli says. “When I see potential, I introduce them to it. Pageantry requires more than just a beautiful face. You need the right mindset. You need intelligence. You need presence.”
Legacy in Motion
In just three years, TAMM Agency has gone from a bold idea to a global force. Its track record of winners, its expanding infrastructure, and its mentorship philosophy have positioned it as more than an agency — it is becoming a brand synonymous with excellence in male pageantry.
For Joselli, the crowns are milestones, not destinations. His eyes are on the bigger picture: building a sustainable legacy that redefines American pageantry for generations to come.
“This is about more than crowns,” he repeats with conviction. “It’s about opportunity. It’s about changing perceptions. It’s about showing the world what American talent can achieve.”
As TAMM Agency continues to expand into new markets and build partnerships across continents, one truth is undeniable: Joselli Rojas is not only crowning winners — he is shaping the future of pageantry itself.
