Friday night, family lifestyle and resort brand, minnow, celebrated their 2024 collection and the launch of the minnow surf club with an intimate dinner at The Crow’s Nest in Montauk, NY. The all-womens dinner, hosted by founder and CEO, Morgan Smith, honored their summer 2024 editorial campaign star: pro-surfer and mama Quincy Davis.
Guests included designer Rebecca Minkoff, Joey Wolffer, Anastasia Ganias of Fancy Peasant, Tara Moni, Courtney Grow, Violet Gaynor and more.
The evening served as a celebration of minnow’s summer 2024 collection, which was inspired and influenced by the east end; and the official kickoff to the minnow surf club, which is running now through Tuesday, July 2 with East End Surf Club. minnow is popping up at various beloved boutiques on the east end through the fourth of July holiday. You can shop minnow’s newest line at the Lingua Franca boutique in Montauk, as well as The Little East in East Hampton, NY.
Guests stayed all night enjoying the family style dinner and perfect weather.
about minnow:
minnow is a family lifestyle brand that embraces clean lines, simple details and crisp seaside breezes. timeless yet fresh, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore. minnow’s mission is to create premium products that will inspire family experiences.
the summer 2024 collection:
The minnow summer 2024 collection captures the essence of montauk — a place where family road trips become annual traditions, and afternoons melt away on sun-drenched beaches.
behind the brand
minnow is a reflection of the life and style of its founder, morgan smith, a mother and entrepreneur with a background in premium product marketing. after working in new York and los angeles, she returned to her hometown of laguna beach, california where minnow was born. she now lives on the other coast in charleston, south carolina with her husband and three children. with the beach and her family inspiring her daily life, morgan envisioned a children’s swimwear collection with an elevated approach — sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production.
Website + Social: minnowswim.com | @minnow
Photo Credit: Cameron Burton
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