Released in honor of Pride month, the watch is a part of the second wave of their collaboration with Iconic LGBTQ costume designer/stylist Johnny Wujek, that has been the name behind some famed Katy Perry looks, looks for Mariah Carey, Nicki Minaj, Shakira, Kate Mara, JOJO, Sofi Tukker, and Saweetie, to name a few. So who better for him to team up with than the timepiece legends, Armitron, who has been a watch leader since 1975 and a staple in closets and accessories collection.
ABOUT THE PRIDE WATCH
Priced at $105, The Pride Watch is the latest masterpiece of the Armitron Loves Johnny Collection.
Its hand-drawn rainbow-colored watch face symbolizes acceptance, love, and respect for all. This captivating design serves as a visual representation of diversity and inclusion, making it the perfect accessory to showcase your pride and support during Pride Month.
The textured bezel and luxe link bracelet brings an air of subtle sophistication to this dressy style. This special edition watch, with a hand-drawn rainbow dial, silver stainless steel case, and bracelet, is truly unique.
KEEPS TIME AND GIVES BACK: Armitron will be donating a portion of the proceeds from the sale of the Pride Watch to the Pride Foundation, a non-profit organization whose mission is to fuel transformational movements to advance equality and justice for LGBTQ+ people in all communities across the Northwest. This partnership will help further their efforts, and the proceeds will go towards student scholarships, grant programs, community advocacy, research, and education.
