It’s impossible to ignore the ever increasing damage that pollution is doing to our waterways which is why
the new G-Star RAW for the Ocean campaign is so poignant. This campaign takes
garbage and plastic from bodies of water and recycles them into jeans and other garments.
Items that are actually fashionable and very stylish! Plastic pollution is collected from the ocean, shredded into fibers, mixed with cotton, and turned into a brand new product called Bionic Yarn. The yarn is then used to weave and knit the fabric that’s used to make the jeans, shirts, jackets and sweaters in the RAW for the Ocean collection.
Every piece in the line features quotes from Pharrell
Williams, who curates the collection, as well as water inspired prints and designs. The RAW for the Ocean collection is the perfect clothing line for those of us who want to look stylish as well as help give back to our planet. They truly allow you to look good and feel good. Find out more about G-Star’s RAW for the Ocean Collection and buy your own unique garments at www.rawfortheoceans.g-star.com. Read all about Bionic Yarn at www.bionicyarn.com. All proceeds from sales of RAW for the Ocean pieces go towards raising money to promote ocean health, producing new garments, and continuing to pull plastic from our oceans.
- SHEAR PERFECTION : THE HOTTEST SALONS FROM COAST TO COAST - November 2, 2016
- FASHION MEETS CONSERVATION WITH RAW FOR THE OCEAN – BIONIC YARN - November 27, 2015
- Transition to Fall Part 2 - September 22, 2015