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Nicholas K Spring Summer 2019

Nicholas K Spring Summer 2019

FOR SPRING 19 NICHOLAS K VISITED THEIR ROOTS TO BUILD THEIR FUTURE. LAST SEPTEMBER, THE FRIDAY BEFORE FASHION WEEK, THE BRAND LOST ALMOST EVERYTHING-THEIR DESIGN AND PHOTO STUDIO, SHOWROOM AND A LARGE PART OF THEIR

DESIGN ARCHIVE DUE TO A FIRE ON THE GROUND FLOOR OF THEIR OFFICE BUILDING. WHILE SIFTING THROUGH THE REMNANTS OF THE ARCHIVE THEY WERE REMINDED OF THE DEFINING CHARACTERISTIC OF THE BRAND- THEIR PAST COLLECTIONS WERE EQUALLY RELEVANT TODAY AND SEAMLESSLY INTEGRATED WITH CURRENT COLLECTIONS. TAKING A BREAK FROM EXPEDITION SHOOTS, NICHOLAS K OPTED TO REDISCOVER AND REFINE THESE PIECES AND CREATE A RETAIL ENVIRONMENT TO MORE HOLISTICALLY PRESENT IT. CONFUCIUS SAYS “ STUDY THE PAST, IF YOU WOULD DIVINE THE FUTURE.”

THIS SEASON IS A TESTAMENT TO THEIR PERSEVERANCE OF SPIRIT AND THEIR DESIGNS. THE LONGEVITY OF RELEVANCE IS A HALLMARK PARADIGM TO CONSCIOUS DESIGN AND THAT WHICH NICHOLAS K ASPIRES. WITH JUST THAT IN MIND, NICHOLAS K CREATED A VISCERAL ENVIRONMENT THAT FUSED CONSCIOUS SUSTAINABILITY WITH UTILITARIANISM TO DESIGN A STORE THAT FEELS MODERN, ETHEREAL, AND MINIMAL. WHITE WASHED FLOORS AND TOWERING PLANTS CREATE THE FEELING OF LIFE, WHILE WHITE PARACHUTES CASCADING DOWNWARD SHED A SOFT GLOWING LIGHT THRU THE DRESSING CANOPIES. SHOU SUGI BAN LIVE

EDGE FURNITURE PLACED THROUGHOUT, FURTHER SHOWCASING SMART DESIGN- HIGHLIGHTING NATURES ARTISTIC MOVEMENTS COUPLED WITH ECO SENSIBLE TREATMENTS.

“ OUR BRAND WAS CONFINED IN A WHOLESALE ENVIRONMENT. WE NEEDED A CANVAS TO SHARE OUR VISION, INTERFACE WITH OUR CLIENTS AND EDUCATE THEM ABOUT THE VERSATILITY OF EACH DESIGN AND THE FIBERS WE USE. WE ALSO WANTED A VEHICLE FOR COLLABORATION- A PLACE TO EXHIBIT WORK OF LIKE-MINDED AND TALENTED ARTISTS. THIS SEASON, WE TEAMED UP WITH TRIPPEN SHOES FROM GERMANY TO COLLABORATE ON THEIR ICONIC METRO F SHOE.” – NICHOLAS K

 

Ashley Aguirre