Football (soccer) is going to be on everyone’s mind this month with the beginning of the World Cup! PEPSI just launched a fashion capsule collection with five fashion brands inspired by football as a part of their global campaign #LOVEITLIVEIT.
This global design project connects the worlds of fashion, art, and sport. PEPSI, as a lifestyle brand, is recognized for its ongoing support of emerging artists and multi-faceted capsule collections, so it returned this month with a campaign that rendered famous athletes’ personal stories into visual artwork, inspiring the project’s final installment: the “Art of Football” fashion capsule.
This is a phase two of design programs featuring fashion and lifestyle heavy hitters such as Le Specs, New Era, Umbro, Boohoo, and Anteater. Paying homage to the love of the game, this project aims to penetrate the worlds of art and style with its remarkably designed pieces of streetwear, athleisure, and accessories. The collection is available at each individual partner’s e-commerce site, and department stores and fashion specialty retailers where the partners’ brands are normally sold, as well as the full Pepsi “Art of Football” Capsule Collection available on http://www.boohooman.com/pepsi