The New York City skyline played host for Helen Yarmak’s Spring/Summer 2018 presentation. The rooftop of the Crown Building and the luxurious fur coats took center stage in the bright and sunny atmosphere. As Helen Yarmak surveyed the elegant, timeless collection from her perch on a small stylish couch, customers excitedly thumbed through racks of sable furs to find the one they have been waiting for.
The fantastic work by the hair team lead by Jorge Luis for Sally Hershberger 24K Hair Products added the final touches to the showcase. This is Mr. Luis first season with Sally Hershberger, Jorge has been a lead for NYFW for almost a decade with a portfolio of many top magazines and top designers under his belt.