Mandy, CEO of Makeup Mandy Los Angeles boutique, “The Eyelash Bar to the Stars” -E!, and creator of LAshX, “The Luxury Brand in Eyelash Extensions and After Care,” believes first and foremost in the health, safety and education of eyelash care and has built her brand around these values.
Mandy has worked to perfect her art and has been recognized as an expert in her fields – designing beauty looks and creating lush eyelash extensions for the Red Carpet, television, print and film industries.
Mandy is considered a pioneer in the field of eyelash extensions and has revolutionized the industry with her own line of lash extension products, LAshX. With the mission of providing the highest quality and health behind product use, she creates products that deliver the most realistic and longest lasting results in the world of lashes. With the mission of providing the highest quality and health behind product use, she creates products that deliver the most realistic and longest lasting results in the world of lashes.
1. Tell me about what you were finding in the beauty (lash) industry that lead you to launch LAshX?
The birth of LAshX came as a direct response to my clients’ needs and my experiences as a lash professional. Every day is R&D for me and my team because we are working with clients on a daily basis, we get to see long and short term effects of behavior and ingredients. I was quick to see that clients needed a lash safe cleanser, to remove makeup, oil and bacteria. There was nothing on the market before the Lash Cleanse that was 100% extension safe and certainly nothing that improved lash health or retention. I also started to notice many of my clients, were experiencing allergic reactions to the lash products on the market. After some research I became aware of the toxic chemicals in the lash glues and adhesives and decided there had to be a safer healthier alternative. The ProLiner, lash serum was a solution for clients that wanted growth but also for their extensions to last. Many of my clients started using other lash growers on the market and their lashes were shedding or clumping. I wanted to create a product that would triple lash growth but also retain the lash extensions and be free of any side effects. I also thought it would be great to have a two in one liner and growth serum because I know personally I always wear makeup but by the end of the day am usually too tired to bother with treatments. I am in the process of creating a few new products that we are super excited about.
- Why do lashes need extra care when using extensions?
Lashes need extra care when using extensions because we want our lash extensions to last. Who has time for bi-weekly touch-ups? Plus the healthier and stronger the natural lash is the more extensions can be applied. As a professional we want our clients to be clients for life. As an extension wearer, mom and business owner the less maintenance the better!
- What can we expect from using LAshX?
Using the LAshX products will improve natural lash and brow health in everyone, with or without extensions. All of our products are free of parabens, sulfates and surfactants as well as oil and glycol. LAshX addicts know they are using clean products, that will look great and improve their lash health.
- Fact or fiction: extensions make your lashes fall out.
This question is what drives me. The answer is both. Extensions, when applied poorly or with cheap ingredients will most likely cause lash damage. When Lash extensions are applied with proper technique and cared for properly, lash wearers actually come back with healthier fuller natural lashes each visit. When wearing properly applied extensions we tend to play with our lashes less and do less wear and tear. People wearing the LAshX System and following directions will most certainly improve their lash health. This is one area ladies you do get what you pay for.
- What do you recommend for people who are allergic to lash extension glue?
Come to a LAshX Pro for an allergy test. Most of us are allergic to the formaldehyde or carbon, which this product does not contain. Ninety-nine percent of people who had reactions to other products have been able to start wearing lashes again with LAshX Adhesive because it is so clean. I do recommend an allergy test if you have experienced issues in the past, because it’s possible to be allergic to another ingredient in the adhesive. There is no latex, so it’s a great product for people with latex allergies. The best way to have an allergy test is to have a few extensions put on each eye and then sleep in them. Most reactions will happen within twenty-four hours.
- Who in the industry is your #lashgoals and how can we get them?
Oh, this is the hardest question. I do a look book for stylists to get the formulas for certain celebrity looks. Some of my favorites are Audrey Hepburn, she has an ever so natural little cat eye that looks so pretty yet not over the top. I also love the sixties lash looks that are trending right now. A lot of my clients are making bottom lashes a statement. Think Twiggy or Cher. It’s such a fun look. Colors are also becoming super popular with celebs like Bella Thorne. Kylie Jenner is also requested often. She has a doe eye shape with tons of volume lashes that are slightly separated.